Resume

Career

Chantecaille Beauté, Soho, New York City

Public Relations and Social Media Coordinator: 06/2023 – Present

• Support in the development of PR and social media strategies for product launches, re-promotes and branded activations.
• Work with the Senior Social Media Manager to cultivate MUA and influencer relationships.
  • Plan and execute new launch seedings, evergreen product boosts, and everyday product requests.
  • Mailing project examples: viral TikTok product amplification, seasonal MUA favorites seedings for editorial inclusions, targeted eCom product boost seedings and red carpet paid partnership recreate mailings
  • Connect with influencers through personalized one on one meetings.
  • Support the execution of influencer paid partnerships and ecomm paid ad partnerships by sourcing creators, preparing content briefs and deliverables, sharing content for team review, and processing invoices.
  • Facilitate and track professional MUA Artistry Program participants and support gifting for upcoming film and TV projects for press and media pitching.h an assortment of targeted mailing projects and traditional product requests:
• Monitor and track social media coverage for weekly and monthly reporting through Tribe Dynamics and Captiv8.
• Research and present quarterly industry news, trends, and competitor activations to the global Communications team and Chief Marketing Officer, presentation is then shared with the marketing teams in the UK and Asia.
• Collaborate with the Social Media Content Manager to create engaging content across Instagram and TikTok.
  • Create and edit video content using an iPhone, personal DJI Pocket camera, and Premiere Pro.
  • Attend photoshoots and brand events to capture BTS for cross functionally usage on all O&O brand channels.
  • Develop detailed content briefs and submit them in Basecamp for in-house creative team collaboration.
• Support the PR Manager with event planning by sourcing branded items, decor, and coordinating product deliveries with participating vendors.
• Maintain global communications team files including reporting, activation planning decks, mailing decks, and monthly success reports.
• Manage PR product closet inventory and reinvent organizational processes.
• Responsible for managing the Communication teams finance operations with invoicing, purchase orders utilizing SAP, and expense reports utilizing Concur.
• Assist the Director of Communications in updating the internal company website to best showcase the global communication team news, events, and local press stories.

PR & Social Media Intern: 09/2022 – 05/2023

• Track and compile US and international press clippings
• Execute PR and Social gifting to influencers, editors, MUAs, and celebrities
• Maintain internal PR documents including press lists, team calendar, press tracker, interview quotes, and award list.
• Build decks and pitch ideas for upcoming mailings, branded collateral, and PR event moments.
• Organize and label the PR closet, tracking inventory using Launchmetrics/Fashion GPS.
• Assist with event planning and day of execution.

Higher Eduction

Fashion Institute of Technology, State University of New York

Bachelor’s in Fashion Business Management, Minor in Economics: 2021 – 2023

• Cum Laude
• Standout Coursework: Virtual Reality using ByondXR, Global Merchandising, Journalism

Associate in Applied Science in Fashion Design: 2019 – 2021

• Summa Cum Laude
• FIT Graduates Exhibition – Top of Class Thesis Selection
  • Designed and constructed a fringe jacket and denim jumpsuit made up of 85% recycled materials for FIT’s Graduate display

Applications

Certifications